Dubai Chocolate Baklava, Explained: What It Is and Where to Buy It

Dubai chocolate baklava is pistachio baklava meets Dubai chocolate: a base of real hand-layered baklava topped with the viral filling — silky pistachio cream, crispy kadayif strands, and milk chocolate. It takes the 2024 Dubai chocolate craze and gives it a proper pastry foundation. The result is crunchy, nutty, and chocolatey all at once — and far more interesting than a candy bar.

The short answer: pistachio baklava meets Dubai chocolate

Dubai chocolate, the original viral product, is a chocolate bar filled with a mixture of pistachio cream and crispy fried kadayif — invented in Dubai in 2024 and spread worldwide by social media. Dubai chocolate baklava takes that same filling and layers it onto genuine pistachio baklava instead of a plain chocolate shell. You get the crunch of kadayif, the richness of pistachio cream, the snap of milk chocolate, and underneath it all, 40 layers of buttery phyllo.

Since 1871 Dubai Chocolate Pistachio Baklava comes in 14 pieces per 500 g pack, in a 1–4 pack family — the same format as the classic line, so you already know what you're getting structurally. It's baked fresh in Istanbul, sealed with the standard 6-month shelf life, and shipped free in ribbon-wrapped, gift-ready packaging.

Where the trend came from (Dubai's knafeh-chocolate bar, 2024)

The story starts with knafeh — the Middle Eastern dessert of crispy kadayif, molten cheese, and syrup. A Dubai chocolatier had the idea of putting knafeh's signature crunch (kadayif + pistachio) inside a thick milk-chocolate bar. Videos of the bar's cross-section — glossy chocolate giving way to vivid green pistachio-kadayif filling — exploded online in 2024, and "Dubai chocolate" became a global search phenomenon almost overnight.

Like all viral foods, it spawned a wave of imitators, many of them mediocre: waxy chocolate, artificial pistachio flavor, soggy kadayif. The baklava version is the trend growing up — built on a real pastry tradition instead of a factory line.

What it tastes like (crunchy, nutty, chocolatey — not just a candy bar)

Eat a piece in layers. First the chocolate shell gives way with a snap. Then the filling: pistachio cream that's genuinely nutty (not the neon-green artificial kind) studded with crispy kadayif that crackles. Then the baklava base — buttery phyllo, more pistachio, a whisper of syrup. It's sweet, but the nuts and the slight saltiness of the butter keep it balanced. One piece is a full experience; two is a commitment.

Compared to the original Dubai chocolate bar, the baklava version has more going on texturally — the phyllo adds a delicate crispness that a thick chocolate shell can't match — and the pistachio flavor runs deeper, because there's pistachio in both the filling and the base.

How Since 1871 makes it (real baklava base, 14 pieces / 500 g per pack)

The difference between a gimmick and a pastry is the foundation. Since 1871 starts with its standard pistachio baklava — 40 hand-rolled phyllo layers, Antep pistachios, clarified butter, baked fresh in Istanbul — and builds the Dubai chocolate layer on top: real pistachio cream, genuinely crispy kadayif, and milk chocolate. No artificial pistachio flavor, no shortcuts in the base.

Prefer to build your own? The same filling is available as a spread: the Dubai chocolate pistachio filling jar (200 g) — pistachio cream with crispy kadayif, ready to spread, drizzle, or eat with a spoon.

How to buy it without the markup

Viral products attract hype pricing — small bars selling for many times their ingredient cost. The honest way to buy Dubai chocolate baklava is from a bakery that was making baklava before the trend existed, at bakery prices. Since 1871's version costs what good baklava costs, not what viral chocolate costs: 14 pieces / 500 g per pack, 1–4 pack family, baked fresh in Istanbul, 6-month sealed shelf life, free shipping (EU from Deventer, Netherlands; US from Turkey and New Jersey).

Frequently asked questions

What is Dubai chocolate baklava made of?

A base of real pistachio baklava (phyllo, Antep pistachios, clarified butter, syrup) topped with Dubai chocolate filling: pistachio cream, crispy kadayif strands, and milk chocolate.

How is it different from a Dubai chocolate bar?

The bar is chocolate with a pistachio-kadayif center. The baklava version adds a full hand-layered baklava base underneath — more texture, deeper pistachio flavor, and a real pastry foundation.

How long does Dubai chocolate baklava stay fresh?

6 months in its sealed, ribbon-wrapped box at room temperature — the same as all Since 1871 baklava.

Is there a spread version?

Yes — the Dubai chocolate pistachio filling is also available as a 200 g spread jar: pistachio cream with crispy kadayif.